Darren "Daz" McColl

Global Chief Brand & Marketing Strategy Officer Miami

As a lifelong strategic marketer, I’ve witnessed how marketing really is more dynamic and complex than ever before. So setting the vision and practices for something like ‘modern marketing’ is both a dream and a challenge. Thankfully, at SapientRazorfish, I work with a broad and diverse team of passionate marketers, content creators, strategists, analysts, producers and technologists who not only have a great appetite to learn and evolve as progress demands, but they are also defining what progress looks like in marketing. Collectively, we strive to help clients transform their organization’s approaches, practices and, performance in all areas of marketing relevant to today’s technology-enabled and ever-demanding consumers. We do this through Brand & Marketing Strategy, Media Services, Content Services and Marketing Sciences.

Over the span of almost 30 years, I’ve had the pleasure of working on the client side, the agency side, and as a consultant across some of the world’s leading brands and industries from auto to travel, packaged goods to retail, B2B and B2C. I’m passionate about the balancing of real human understanding with data and the power of storytelling with technology-enabled experiences.  I believe the combined application of content, data, and technology for consumer engagement should be the dimensions of greatest marketing focus – all in service of value to both the consumer and the brand. 

As you might suspect from a former Australian Rules footballer, I am quite passionate about sports outside the office. I am an avid traveler and enjoy finding new experiences wherever they are. When not at work I’m most likely sailing, scuba diving, snow skiing, riding a Harley or reading some strange psychology book or an obscure biography.


49 Cities.
5 Continents.
1 Vision.