Joey Wilson

President, South Region - North America Miami

Words from Joey

“However beautiful the strategy, you should occasionally look at the results.”

Knowing when to flex and when to be flexible, but always staying focused on the outcome.

As a pioneer in the digital marketing space, I’ve grown accustomed to the daily need for all of us to be nimbler, hungrier and more curious than we were the day before. Maintaining the status quo is an invitation for disruption — something I won’t accept at SapientRazorfish.

As South Region Lead in North America, I manage the business out of our Miami and Atlanta offices and am responsible for driving value for some of our largest clients. This means reimagining digital and direct marketing for well-respected blue chip brands in order to disrupt the space and seize market share. At SapientRazorfish, we believe that the secret weapon to help our clients transform their businesses is creativity that is driven by data, and powered by technology.

Prior to SapientRazorfish I worked with PGI, the largest independent interactive advertising agency in the country in the early 2000s. There, I built out their direct marketing, media optimization, consumer communications, CRM and data warehousing and analytics capabilities. Throughout my career, I’ve served such esteemed clients as Carnival Cruise Lines, Citibank, Hershey’s, Regions Bank, ADT and Travelers among others. Helping to develop their marketing and advertising strategies has been an absolute privilege.

I hold an MBA from Clemson University and graduated from Wofford College with a BS in economics. Although I’ve been in Miami for 15 years now, I grew up in the upstate of South Carolina, so whether in Miami or Atlanta I always feel like I’m home. Outside of the office, I love tinkering with cars, golf carts and bikes, and also do a lot of cooking from scratch — I love taking basic ingredients and transforming them into something incredible (well, maybe semi-incredible). I believe in travel, learning about other things, places and people. I'm blessed to have a wife, kids and dogs that are awesome partners in these journeys.

Locations

46 Cities.
5 Continents.
1 Vision.