Nigel Vaz

CEO EMEA & APAC, Publicis.Sapient London

Words from Nigel

“Transformation is not a ‘thing,’ it’s a state of mind — a way of thinking about the rapidly changing world around us. The need to create transformative experiences and business models that improve customers' lives, drive growth and boost profitability and efficiency is the single most important priority on every business agenda.”

About Nigel Vaz

I lead the Publicis.Sapient business across the EMEA and APAC regions, where I’m responsible for developing and executing business strategy and identifying market opportunities to support company growth. Additionally, I serve as Global President of DigitasLBi.

The company’s vision, to partner with clients to help them realize a better future for their business and improve their customers’ lives, is something I believe in passionately. I make sure that I work closely with clients and teams to help deliver transformative experiences and business models that make a significant impact on the success of leading global brands, including Marks & Spencer, Sky, RBS/NatWest, Lufthansa, Unilever, BNP Paribas, L’Oreal and Fiat Chrysler.

I’ve held a variety of leadership positions with Sapient prior to its acquisition by Publicis Groupe, where I now serve as a member of the Executive Committee.

I’m proud to have been a part of Sapient’s European business from the very start, and to have helped grow our business into one of the largest agencies in the UK from a startup a decade ago — as well as to have led Sapient’s expansion beyond the UK to be a significant presence across Europe and Asia.

My roots are in business strategy, where I have always helped clients to build businesses and create sustainable value propositions for their brands by operating at the intersection of strategic thinking, creativity and technology. Prior to Sapient, I co-founded a public company with interests in telecoms, consulting and connectivity solutions and I have been a key advisor for a number of companies including AT&T/Cingular, McKinsey and Company, Orange, Siemens, Telkom SA, Verizon Wireless and Vodafone.

In the wider industry, I am an elected member on the IPA Council (Institute of Practitioners in Advertising), a Fellow of The Marketing Society where I also serve as Director on its Management Board, and an inductee of BIMA’s Digital Hall of Fame (British Interactive Marketing Association).


46 Cities.
5 Continents.
1 Vision.