In a digitally connected economy, marketers have more methods, tools, and techniques than ever to compete. Driven by the rise of mobile, social, and cloud, connectivity is enabling a blended experience where marketing strategies no longer emanate from distinct digital-physical camps. As new world marketers shift — from creating communication assets and ads, to delivering stories and experiences — consumers become the hero as they engage in any medium they choose.
New world marketing environments also give rise to innovations and service evolution — driven by customers that expect brands to inspire them in ways beyond their imaginations. It's a “swipe left” era, where customers expect marketers to be clairvoyant. Updating the modern marketing organization and transforming the client's marketing system for this new world is more than marketing in real time; it’s the right marketing at the right time. And it leverages tools that include everything from content distribution, marketing science, dynamic creativity and participatory experiences to systemize performance optimization. At SapientRazorfish, we equip marketers with all of this, and more, to deliver a data-driven experience, optimized in the moment to convert one-way monologue to two-way dialogue and mutual customer value.